NORTEK celebrates its 50th anniversary premiering a new corporate identity
Any anniversary is a perfect opportunity to take stock and plan the future. But having a 50th birthday, like NORTEK in 2017, invited us to do something more. Celebrating such a long and fruitful history has also meant in-depth analysis of what we used to be and what we have become, the successes that have kept us at the top of our market and the innovations and improvements required in an increasingly demanding environment.
We hold onto the best of our traditions, while bringing our image closer to all the competences we actually now offer.
We want to share with everyone that something at NORTEK is changing on the inside. We have stuck to our best tradition of all: the technological legacy that has made us a role model among global suppliers and our passion to take on the most complex projects and meet the most specific needs, with the greatest flexibility and best customer service. However, we are also moving forward with a new Strategic Plan for growth over the period of 2017-2020, while creating a new way to communicate with all our clients and stakeholders. A new identity.
Because we are still NORTEK: a known name and leader in the field of lubrication, which for years has been applying its know-how to many other fluids engineering applications with increasing success: from oil filtering to dehydration, and from hydraulics to piping. For this reason, we are also FLUIDS TECHNOLOGY: a vendor capable of offering a comprehensive service in fluids solutions, with expertise in engineering and auditing, and field personnel who specialize in every stage of installation and maintenance.
And now we are turning 50 years old, building on a strong tradition a new vision for our company. We are confident that we will continue to provide you with support that just gets better and better.